This holiday season, Cricket Media, and its award-winning family of ad-free kids magazines including BABYBUG, LADYBUG, SPIDER and CRICKET,invite gift-givers to double the reading and double the joy with their new “Double the Giving” Campaign. Throughout this November and December, any gift-giver purchasing an annual print subscription to one of four different Cricket publications will also deliver the gift of reading to a child in an underserved community through two award-winning, charitable partners: Libraries Without Borders and Parent-Child Home Program, both 2016 Library of Congress Literacy Award Winners.

Since 1973, the magazines in the Cricket family have sparked curiosity, inspired creativity and opened worlds of possibility in kids ages 3-16. Simply stack a year’s worth of one of Cricket’s magazines in front of a child, and they’ll see months of great stories and interactive features; adults will see a lifetime foundation of literacy and learning. But many children do not have access to these experiences, and Cricket wants to help.

Beginning today, generous gift-givers seeking to give the life-long gift of reading are invited to visit DoubletheGiving.com. There, they’ll have the opportunity to join a movement guaranteed to spark a lifetime love of reading through Cricket’s “Double the Giving” Campaign, Through the purchase of specially-discounted subscription bundles to BABYBUG (ages 6 mos.-3), LADYBUG (ages 3-6), SPIDER (ages 6-9) or CRICKET (ages 9-14) for $29.95 (regularly priced at $33.95), gift-givers can select between two charitable organizations to receive another 9-issue annual print subscription.

Libraries Without Borders supports community development in 20 countries around the world through the promotion of literacy. And, since 1965, the Parent-Child Home Program has been providing under-resourced families with the necessary skills and tools to help their children thrive in school and in life, developing school readiness in children with disadvantages by combining intensive home visits with weekly gifts of books and educational materials. Donated subscriptions through the “Buy One, Donate One” program will deliver BABYBUG, LADYBUG, SPIDER, AND CRICKET to families in more than 400 high-need, underserved communities throughout the United States, opening windows of possibility, creativity and wonder for thousands of children across the country.

“Our mission at Cricket is for our magazines to be read and enjoyed by as many families as possible,” said CEO Stephanie Sharis. “Spreading the joy of learning is at the heart of this campaign. And with the help of generous consumers, it’s our goal to reach 10,000 new kids in underserved communities across the country, making for a very bright holiday season for all”.

Our Thoughts

We have been subscribers to these amazing magazines for years. My Monster started with Babybug and is currently reading Spider. They are fantastic magazines and I love how interested my Monster is in reading them. They are a great break from “screen time” and we love giving them as gifts. I love the commitment to the community that this amazing company has. We are also very excited to offer a giveaway to the “Bug of your choice” magazine this season! Enter for yourself or as a gift for someone special. Either way, enjoy reading and spread enjoyment this year!

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